Fossil's Misfit and Activity Tracking Integration

by Jonathan Collins | 1Q 2016 | IN-3941

In November 2015, Fossil announced it was set to acquire mHealth activity tracker company Misfit for $260 million. The deal brings together the traditional watch industry with mHealth activity tracking and is notable for the position of both players hold within their respective markets and in the potential for integrated activity tracking to reach a far wider market.

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