INDEX

Was 2015 the Year of the Smartwatch, or Just Apple Watch?

by Sam Rosen, David McQueen | 1Q 2016 | IN-3922

Apple Watch’s launch wasn’t enough to ignite the market, and the market fell a bit short of expectation. Apple shook up the sector it in terms of driving awareness and spurring the competition to look at unique features, as it has done when launching in other mobile product sectors, although volumes are still relatively low.

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