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Holiday Shopping Driving Growth of Mobile Commerce

4Q 2015 | IN-3920

Mobile commerce is exploding, driving a flurry of innovations in mobile payments processing. This is largely driven by new global markets, rapid consumer adoption of tablets and smartphones, and significant evolutions in secure mobile payments. The annual rush to grab the best bargains on Black Friday may not have been as frenzied as in previous years, but mobile shoppers were extremely active. An IBM Watson Trend report detailing the products being bought, the time when traffic peaked and the way that people shopped on Black Friday proved that the mobile commerce impressive retail growth is here to stay. Smartphones remained the Black Friday shopper’s device of choice and accounted for 44.7 percent of all online traffic. The mobile web also outpaced desktop traffic, with 57.2% of all purchases coming from a mobile device. Consumers have proven to be interested in mobile shopping this year, avoiding physical stores in order to take advantage of deals that online retailers are offering. Retailers that begun focusing on the mobile space have seen success in engaging consumers that shop using their mobile devices. A similar report from Adobe found that mobile consumers spent approximately $639 million during Thanksgiving Day and $905 million on Black Friday. Of this amount, some $302 million came from iPhones, with $180 million coming from Android devices. Mobile commerce is expected to find more success as the holiday season continues. Retailers are expected to offer a wide range of deals, some of which may be exclusive to mobile shoppers. The momentum that mobile commerce has generated during the holiday season is likely to extend into the early months of next year.

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