Google and Apple Delays are Creating a Market for Handset-based Indoor Location Startups

2Q 2016 | IN-3912

Google and Apple’s reluctance to release indoor location APIs to developers means that the big guys cannot afford to wait and are now buying and/or partnering. With Google I/O around the corner, there is little in the breakout sessions to suggest it is about to release a new indoor technology to developers (although, I am expecting to hear a lot more about Eddystone). Until these changes, there will be significant opportunity for startups to sign multi-million dollar deals to integrate their technology.

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