This analysis investigates the importance of secure software development solutions and explores why secure software development remains a challenge for most businesses today. The first chapter explores how the changing threat landscape and increasing vulnerabilities found in applications have forced security-focused organizations to address web application security through secure software development. The second chapter looks at how application security can be mapped into key phases during software development lifecycle. The final chapter provides an analysis of different players in the market and includes a review of six companies: Acunetix, Checkmarx, Cigital, IBM, Qualys and Veracode.