INDEX

Augmented and Virtual Reality Devices and Enterprise Verticals

This research contains data on the augmented reality (AR) and virtual reality (VR) markets. For AR, smart glasses are the primary device type tracked, segmented between binocular (two displays) and monocular (one display) form factors; VR HMDs tracked include tethered, standalone, and mobile-reliant devices. This data includes shipments, install base, device revenues, and value chain revenues for both markets, segmented both by vertical and by region. For AR, verticals include Healthcare, Energy, Manufacturing, Logistics, Education, Media and Entertainment, Government and Military, Retail and Marketing, Transportation, Tourism, Insurance, Sports and Fitness, and Other. For VR, verticals include Education, Gaming, Enterprise, Video, Retail and Marketing, High-End Entertainment, Tourism, and Other. For both AR and VR, data is representative of the global market, with regional breakouts for North America, Western Europe, Eastern Europe, Asia-Pacific, Latin America, the Middle East , and Africa.

The smart glasses form factor is currently ever-changing, with some notable differences between devices and technology. Many devices are standalone, offering battery, display, processing, sensors, I/O, etc., in one package; some devices favor an external processing and/or battery component to preserve form factor and lower costs. For displays, monocular versus binocular display setup is the most noticeable difference, with binocular setups favoring high-end devices and interactive, three-dimensional content; monocular display devices are cheaper to both manufacture and purchase but offer a more passive experience. Some companies to watch for in the smart glasses space include (but are not limited to) Microsoft, Epson, Daqri, Osterhout Design Group (ODG), and Vuzix. Microsoft’s HoloLens is perhaps most well-known, but Daqri (high-end smart helmet), Epson (high manufacturing capabilities), ODG (years of experience in the market), and Vuzix (varied device lineup), all bring their own strengths. Outside of devices, there are players in input (Atheer’s AiR gesture platform), IoT (PTC with Vuforia), and content creation.

For Virtual Reality, Head-mounted displays (HMDs) are driving the market. Tethered devices, like the Oculus Rift, HTC Vive, and Sony’s PSVR, are creating a compelling high-end space, while mobile-reliant devices, like the Samsung Gear VR and Google Daydream, are creating more affordable and accessible VR opportunities. Standalone devices, which house all necessary components within the device, have been more limited but are becoming more prevalent quickly. High-end gaming and content consumption are prime targets for tethered and standalone VR, while low-cost VR experiences open up a wealth of possibilities for gaming and video, education, marketing, retail, and more. These factors make VR a consumer-focused market for now, though greater exposure and capability has piqued interest in enterprise applications, primarily in simulation, training, and marketing use cases.

Tables

Click a table title to see what's included in the data.
  1. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  2. Total Smart Glasses Shipments by Region, World Markets, Forecast: 2015 to 2021
  3. Total Smart Glasses Shipments by Form Factor, World Markets, Forecast: 2015 to 2021
  4. Average Smart Glasses ASP by Form Factor, World Markets, Forecast: 2015 to 2021
  5. Augmented Reality Attach Rate by Device Type, World Markets, Forecast: 2015 to 2021
  6. Smart Glasses Installed Base by Region, World Markets, Forecast: 2015 to 2021
  7. Smart Glasses Installed Base by Vertical, World Markets, Forecast: 2015 to 2021
  8. Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  9. Total Augmented Reality Value Chain Revenue by Category, World Markets, Forecast: 2015 to 2021
  10. Total Augmented Reality Revenue by Region, World Markets, Forecast: 2015 to 2021
  11. Total Augmented Reality Revenue by Vertical, World Markets, Forecast: 2015 to 2021
  12. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  13. Healthcare: Smart Glasses Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  14. Healthcare: Smart Glasses Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  15. Healthcare: Average Smart Glasses ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  16. Healthcare: Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  17. Healthcare: Augmented Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  18. Healthcare: Augmented Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  19. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  20. Energy: Smart Glasses Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  21. Energy: Smart Glasses Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  22. Energy: Average Smart Glasses ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  23. Energy: Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  24. Energy: Augmented Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  25. Energy: Augmented Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  26. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  27. Manufacturing: Smart Glasses Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  28. Manufacturing: Smart Glasses Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  29. Manufacturing: Average Smart Glasses ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  30. Manufacturing: Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  31. Manufacturing: Augmented Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  32. Manufacturing: Augmented Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  33. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  34. Logistics: Smart Glasses Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  35. Logistics: Smart Glasses Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  36. Logistics: Average Smart Glasses ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  37. Logistics: Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  38. Logistics: Augmented Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  39. Logistics: Augmented Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  40. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  41. Education: Smart Glasses Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  42. Education: Smart Glasses Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  43. Education: Average Smart Glasses ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  44. Education: Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  45. Education: Augmented Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  46. Education: Augmented Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  47. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  48. Media & Entertainment: Smart Glasses Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  49. Media & Entertainment: Smart Glasses Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  50. Media & Entertainment: Average Smart Glasses ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  51. Media & Entertainment: Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  52. Media & Entertainment: Augmented Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  53. Media & Entertainment: Augmented Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  54. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  55. Government & Military: Smart Glasses Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  56. Government & Military: Smart Glasses Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  57. Government & Military: Average Smart Glasses ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  58. Government & Military: Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  59. Government & Military: Augmented Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  60. Government & Military: Augmented Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  61. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  62. Retail, Commerce, & Marketing: Smart Glasses Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  63. Retail, Commerce, & Marketing: Smart Glasses Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  64. Retail, Commerce, & Marketing: Average Smart Glasses ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  65. Retail, Commerce, & Marketing: Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  66. Retail, Commerce, & Marketing: Augmented Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  67. Retail, Commerce, & Marketing: Augmented Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  68. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  69. Transportation: Smart Glasses Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  70. Transportation: Smart Glasses Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  71. Transportation: Average Smart Glasses ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  72. Transportation: Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  73. Transportation: Augmented Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  74. Transportation: Augmented Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  75. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  76. Tourism: Smart Glasses Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  77. Tourism: Smart Glasses Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  78. Tourism: Average Smart Glasses ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  79. Tourism: Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  80. Tourism: Augmented Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  81. Tourism: Augmented Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  82. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  83. Insurance: Smart Glasses Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  84. Insurance: Smart Glasses Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  85. Insurance: Average Smart Glasses ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  86. Insurance: Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  87. Insurance: Augmented Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  88. Insurance: Augmented Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  89. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  90. Sports & Fitness: Smart Glasses Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  91. Sports & Fitness: Smart Glasses Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  92. Sports & Fitness: Average Smart Glasses ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  93. Sports & Fitness: Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  94. Sports & Fitness: Augmented Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  95. Sports & Fitness: Augmented Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  96. Total Smart Glasses Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  97. Other: Smart Glasses Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  98. Other: Smart Glasses Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  99. Other: Average Smart Glasses ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  100. Other: Smart Glasses Revenue by Region, World Markets, Forecast: 2015 to 2021
  101. Other: Augmented Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  102. Other: Augmented Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  103. Total VR HMD Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  104. Total VR HMD Shipments by Region, World Markets, Forecast: 2015 to 2021
  105. Total VR HMD Shipments by Form Factor, World Markets, Forecast: 2015 to 2021
  106. Average VR HMD ASP by Form Factor, World Markets, Forecast: 2015 to 2021
  107. Virtual Reality Attach Rate by Device Type, World Markets, Forecast: 2015 to 2021
  108. VR HMD Installed Base by Region, World Markets, Forecast: 2015 to 2021
  109. VR HMD Installed Base by Vertical, World Markets, Forecast: 2015 to 2021
  110. VR HMD Revenue by Region, World Markets, Forecast: 2015 to 2021
  111. Total VR Value Chain Revenue by Category, World Markets, Forecast: 2015 to 2021
  112. Total VR Value Chain Revenue by Region, World Markets, Forecast: 2015 to 2021
  113. Total VR Value Chain Revenue by Vertical, World Markets, Forecast: 2015 to 2021
  114. Total VR HMD Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  115. Education: VR HMD Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  116. Education: VR HMD Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  117. Education: Average VR HMD ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  118. Education: VR HMD Revenue by Region, World Markets, Forecast: 2015 to 2021
  119. Education: Virtual Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  120. Education: Virtual Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  121. Total VR HMD Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  122. Gaming: VR HMD Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  123. Gaming: VR HMD Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  124. Gaming: Average VR HMD ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  125. Gaming: VR HMD Revenue by Region, World Markets, Forecast: 2015 to 2021
  126. Gaming: Virtual Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  127. Gaming: Virtual Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  128. Total VR HMD Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  129. Enterprise: VR HMD Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  130. Enterprise: VR HMD Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  131. Enterprise: Average VR HMD ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  132. Enterprise: VR HMD Revenue by Region, World Markets, Forecast: 2015 to 2021
  133. Enterprise: Virtual Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  134. Enterprise: Virtual Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  135. Total VR HMD Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  136. Video: VR HMD Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  137. Video: VR HMD Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  138. Video: Average VR HMD ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  139. Video: VR HMD Revenue by Region, World Markets, Forecast: 2015 to 2021
  140. Video: Virtual Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  141. Video: Virtual Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  142. Total VR HMD Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  143. Retail, Commerce, & Marketing: VR HMD Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  144. Retail, Commerce, & Marketing: VR HMD Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  145. Retail, Commerce, & Marketing: Average VR HMD ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  146. Retail, Commerce, & Marketing: VR HMD Revenue by Region, World Markets, Forecast: 2015 to 2021
  147. Retail, Commerce, & Marketing: Virtual Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  148. Retail, Commerce, & Marketing: Virtual Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  149. Total VR HMD Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  150. High-end Entertainment: VR HMD Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  151. High-end Entertainment: VR HMD Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  152. High-end Entertainment: Average VR HMD ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  153. High-end Entertainment: VR HMD Revenue by Region, World Markets, Forecast: 2015 to 2021
  154. High-end Entertainment: Virtual Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  155. High-end Entertainment: Virtual Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  156. Total VR HMD Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  157. Tourism: VR HMD Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  158. Tourism: VR HMD Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  159. Tourism: Average VR HMD ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  160. Tourism: VR HMD Revenue by Region, World Markets, Forecast: 2015 to 2021
  161. Tourism: Virtual Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  162. Tourism: Virtual Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021
  163. Total VR HMD Shipments by Vertical, World Markets, Forecast: 2015 to 2021
  164. Other: VR HMD Shipments by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  165. Other: VR HMD Installed Base by Form Factor and Region, World Markets, Forecast: 2015 to 2021
  166. Other: Average VR HMD ASPs by Form Factor, World Markets, Forecast: 2015 to 2021
  167. Other: VR HMD Revenue by Region, World Markets, Forecast: 2015 to 2021
  168. Other: Virtual Reality Revenue by Category, World Markets, Forecast: 2015 to 2021
  169. Other: Virtual Reality Use Case Active Users, World Markets, Forecast: 2015 to 2021