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Location Technologies

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Location is now moving beyond GPS, to ubiquitous indoor and outdoor hybrid technologies that will revolutionize LBS, analytics, and advertising revenue opportunities as well as enable future indoor mandates. These technologies are expanding across a variety of devices as well as infrastructure-based deployments across a range of different stores, public buildings, etc., enabling brick-and-mortar stores to engage with customers and compete with online sales. This database isolates each of these vertical markets, providing clear guidance on which technologies will be adopted and the revenue opportunity they will create. The database considers the adoption and revenue opportunity of wide-area alternative technologies (Wi-Fi, cellular, Boeing, Nextnav, etc.) across seven CE device markets. It also forecasts uptake of each major indoor location technology (Wi-Fi, Bluetooth, MEMs, DAS, etc.) split by 13 major vertical markets, including food and grocery, large retail, airports, shopping malls, and sports venues. Revenues are provided split by infrastructure/service fees, in-app advertising, in-store analytics, mobile search, and coupons. Market share data is also provided for the number of buildings covered by each major provider. Indoor mapping deployment and revenue forecast market data is provided across 12 vertical markets, along with market share estimates. Finally, the database looks at the LBS platform market and the revenue opportunities that exist across a range of LBS services.

Table of Contents

Tables
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  1. Hybrid Handset Based Indoor Location Technologies Market, World Markets, Forecast: 2012 to 2021
  2. LBS Platform Revenue by Region, Middle East & Africa: 2012 to 2018
  3. LBS Platform Revenue Share by Region, World Markets, Forecasts: 2012 to 2018
  4. MLC Platform Contract Wins, Market Share by Region, World Markets, 2016
  5. MLC Platform Contract Wins, Market Share by Vendor, World Markets, 2016
  6. Precision Technology Platform Contract Wins, Market Share by Vendor, World Markets, 2016
  7. Public MLC Platform Contract Announcements, World Markets, 2016