PTC/Thingworx, Cisco, Salesforce.com Partner Programs: SI/VAR IoT Drivers and Challenges

As the Internet of Things (IoT) continues to evolve and develop, collaboration between companies will take on an increasingly important role. Software companies have historically relied on the efforts of partner program participants such as system integrators (SIs) and value-added resellers (VARs) to deliver their solutions to end users. These same partner programs are now being leveraged to help companies develop and implement end-to-end IoT solutions by connecting members of these ecosystems. ABI Research analyzed the partner programs at ThingWorx, Cisco, and Salesforce.com and interviewed members of these partner programs to identify what opportunities they are seeing in the market and how these partner program ecosystems are affecting the opportunity in the market. ABI Research then used the information gleaned from these interviews and research to identify IoT trends and market opportunities.