BLE Beacon Advertising Networks

4Q 2015 | Business Models Analysis Report | AN-1980 | 21 pages | 9 charts | PDF

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Table of Contents

  • 1. INTRODUCTION
  • 2. PROXIMITY ADVERTISING TECHNOLOGIES
    • 2.1. BLE Beacons
    • 2.2. How Will Eddystone Change the Advertising Market?
    • 2.3. BLE Beacon Competitive Environment
    • 2.4. BLE Beacon Advertising Companies
    • 2.5. Major Internet Companies Can Dominate This Space
    • 2.6. Ultrasound: Big in 2016
    • 2.7. Audio Becoming a Key Technology at the Handset Level
    • 2.8. BLE Beacon and Audio Combined
    • 2.9. Hybrid Technology Networks: South Korea Leads the Way
    • 2.10. Indoor Location Vendors Waking Up to Audio
    • 2.11. : LED / VLC: What is the Advertising Potential?
    • 2.12. : Solving the Problem of Line-of-sight
    • 2.13. : Rapidly Changing Competitive Environment
    • 2.14. : Current LED / VLC Deployments
    • 2.15. : Hybridization and Using LED for Advertising
  • 3. MARKET FORECASTS
    • 3.1. Total Mobile Advertising Market
    • 3.2. Audio Advertising Revenue
    • 3.3. BLE Beacon Advertising Revenue
    • 3.4. OOH Advertising
    • 3.5. Looking Toward Omnichannel Advertising


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Table of Contents

  • 1. INTRODUCTION
  • 2. PROXIMITY ADVERTISING TECHNOLOGIES
    • 2.1. BLE Beacons
    • 2.2. How Will Eddystone Change the Advertising Market?
    • 2.3. BLE Beacon Competitive Environment
    • 2.4. BLE Beacon Advertising Companies
    • 2.5. Major Internet Companies Can Dominate This Space
    • 2.6. Ultrasound: Big in 2016
    • 2.7. Audio Becoming a Key Technology at the Handset Level
    • 2.8. BLE Beacon and Audio Combined
    • 2.9. Hybrid Technology Networks: South Korea Leads the Way
    • 2.10. Indoor Location Vendors Waking Up to Audio
    • 2.11. : LED / VLC: What is the Advertising Potential?
    • 2.12. : Solving the Problem of Line-of-sight
    • 2.13. : Rapidly Changing Competitive Environment
    • 2.14. : Current LED / VLC Deployments
    • 2.15. : Hybridization and Using LED for Advertising
  • 3. MARKET FORECASTS
    • 3.1. Total Mobile Advertising Market
    • 3.2. Audio Advertising Revenue
    • 3.3. BLE Beacon Advertising Revenue
    • 3.4. OOH Advertising
    • 3.5. Looking Toward Omnichannel Advertising