In the world of augmented reality (AR) and virtual reality (VR), it is often the devices themselves that receive the most attention, especially from consumers. However, it is how the devices can be leveraged that is most important to industry growth. This is especially true of AR, which promises to be expansive and varied in its potential uses. Products and services represent a mix of tailored, dedicated experiences for specific use cases and verticals, as well as more general and broad experiences and services that can span multiple use cases. It is this mix of general and specific devices, content, and experiences that will drive adoption and growth for AR; wide and far-reaching consumer-facing applications will help attract the general public, while tailored and researched experiences will thrive in enterprise environments.