Augmented Reality Applications and Verticals

4Q 2015 | Application Analysis Report | AN-2051 | 21 pages | 1 table | 5 charts | 5 figures | PDF

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In the world of augmented reality (AR) and virtual reality (VR), it is often the devices themselves that receive the most attention, especially from consumers. However, it is how the devices can be leveraged that is most important to industry growth. This is especially true of AR, which promises to be expansive and varied in its potential uses. Products and services represent a mix of tailored, dedicated experiences for specific use cases and verticals, as well as more general and broad experiences and services that can span multiple use cases. It is this mix of general and specific devices, content, and experiences that will drive adoption and growth for AR; wide and far-reaching consumer-facing applications will help attract the general public, while tailored and researched experiences will thrive in enterprise environments.

Table of Contents

  • 1. MORE THAN JUST GLASSES
  • 2. THE QUESTION OF MIXED REALITY
  • 3. MOBILE AUGMENTED REALITY
    • 3.1. Pseudo-AR
  • 4. VERTICALS: SOMETHING FOR EVERYONE
    • 4.1. Education
    • 4.2. Gaming
    • 4.3. Healthcare
    • 4.4. Industrial
    • 4.5. Media and Entertainment
    • 4.6. Military
    • 4.7. Retail, Commerce, and Marketing
    • 4.8. Transportation
    • 4.9. Tourism
  • 5. UNIVERSAL SDK'S AND DEVELOPMENT TOOLS
    • 5.1. Qualcomm Vuforia
    • 5.2. Metaio
    • 5.3. Wikitude
    • 5.4. Total Immersion AR Engine
  • 6. THE FUTURE SHAPE OF THE MARKET
    • 6.1. Breakdown by Revenue Type and Vertical
    • 6.2. Which Devices Go Where?

Tables

  1. ,Augmented Reality Verticals Examples and Companies Involved

Charts

  1. Augmented and Virtual Reality Shipments by Device Type World Markets, Forecast: 2014 to 2020
  2. Core Elements of Mobile and Dedicated AR Current Market
  3. AR Market Revenue by Type World Markets, Forecast: 2015 to 2020
  4. AR Market Revenue by Vertical World Markets, Forecast: 2015 to 2020
  5. Total AR Market Share by Vertical World Markets, Forecast: 2020

Figures

  1. Example of Mixed Reality, Microsoft HoloLens
  2. Google Translate
  3. Example of Magic Leap Gaming
  4. Example of a SmartReality AR Floorplan
  5. Example of InAir Data Overlay


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