Monetization Strategies for Operator and Enterprise with HotSpot 2.0 and VoWiFi Image

Monetization Strategies for Operator and Enterprise with HotSpot 2.0 and VoWiFi

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Operators and enterprises are constantly looking for ways to capitalize on their Wi-Fi investments while maintaining high customer satisfaction through free services. Amenity Wi-Fi has become an essential aspect of business development in many verticals. Emerging technologies in the Wi-Fi space support further development of the current monetization models like analytics and advertising and allow for the introduction of new models.

The report gives a summery on the latest Wi-Fi advances and their roles in generating revenue streams for operators and enterprise, examining the possible monetization models for different players.

Table of Contents

Table of Contents

  • 1. EXECUTIVE SUMMARY
  • 2. INTRODUCTION
  • 3. REVENUE MODELS AND FREE SERVICES
  • 4. NEW BUSINESS MODELS ENABLERS
    • 4.1. Hotspot 2.0
    • 4.2. Voice-over Wi-Fi
    • 4.3. 802.11ac
  • 5. LOCATION-BASED SERVICES
    • 5.1. Analytics
    • 5.2. Advertising
  • 6. EXAMPLES OF THE EMERGING PLAYERS IN THE ECOSYSTEM
    • 6.1. Cloud4Wi
    • 6.2. Euclid
    • 6.3. Front Porch
    • 6.4. Global Reach
    • 6.5. Meru Networks
    • 6.6. Mimosa
    • 6.7. Purple WiFi
    • 6.8. SpectrumMax

Tables

  1. Monetization Scenarios

Charts

  1. Wi-Fi-enabled Mobile Device Shipments, World Market, Forecast: 2014 to 2019
  2. Installed Base of Wi-Fi Access Points, World Market, Forecast: 2015 to 2020
  3. Wi-Fi Chipset Shipments by Protocol, World Market, Forecast: 2014 to 2019
  4. Wi-Fi Indoor Location Analytics Revenue, World Market, Forecast: 2015 to 2020
  5. Wi-Fi Indoor Location In-Application Advertising Revenue, World Market, Forecast: 2015 to 2020

Figures

  1. Wi-Fi Payment Models