INDEX

Lenovo Splits Smartphone Brands for Local Market Focus

2Q 2015 | IN-3550

With the integration of the handset business of Motorola Mobility into the new Lenovo Mobility business unit, in 2014 the company started rolling out its branding strategy across world regions and markets. Each brand will target certain markets, while some markets such as China, India, and Mexico will feature both brands marketed and sold concurrently

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