INDEX

Monetization Strategies with OTT, API, and Analytics

Operators are continuously looking to gain a competitive edge and at the same time avoid losing revenue to low-cost OTT applications. Operators are now using APIs to work closer with external partners such as application developers and third-party service providers to generate new sources of revenue, drive innovation, increase competitiveness, and retain and attain new customers. 

Table of Contents

  • 1. EXECUTIVE SUMMARY
  • 2. INTRODUCTION
  • 3. API OVERVIEW
  • 4. TELECOM API MONETIZATION
    • 4.1. API Provider Monetization Strategies
    • 4.2. Free
    • 4.3. Developer Pays
    • 4.4. Developer Gets Paid
    • 4.5. Indirect
  • 5. OPERATORS' STRENGTHS FOR APIS
    • 5.1. Brand and Heritage
    • 5.2. Time and Costs
    • 5.3. Billing Relationship
    • 5.4. Convenience
  • 6. OPERATORS' WEAKNESSES FOR APIS
    • 6.1. Lack of Reliability
    • 6.2. Lack of Standards
    • 6.3. Competition
  • 7. MONETIZATION STRATEGIES FOR MOBILE OPERATORS
    • 7.1. Payment
    • 7.2. Sharing APIs with Application Vendors
  • 8. FORECASTS
  • 9. OPERATOR STRATEGIES
    • 9.1. AT&T
    • 9.2. Deutsche Telekom
    • 9.3. Orange
  • 10. CONCLUSION AND RECOMMENDATION
  • 11. INFRASTRUCTURE VENDORS
    • 11.1. Alcatel-Lucent
    • 11.2. Cisco
    • 11.3. Ericsson
    • 11.4. Huawei
    • 11.5. Nokia Networks
  • 12. API DEVELOPMENT AND MANAGEMENT PLATFORM
    • 12.1. Aepona
    • 12.2. Akana
    • 12.3. Apcera
    • 12.4. Apigee
    • 12.5. Nexmo
    • 12.6. 3Scale
  • 13. RELATED RESEARCH
  • 14. VENDOR LINKS