The Race to Beat Apple Pay Intensifies

1Q 2015 | IN-3517

The year 2015 is projected to be the year of the mobile wallet, with new offerings set to compete against Apple Pay, including Google Wallet, Samsung Pay, and PayPal / Paydiant. ABI Research projects that in order to prevent the market from staying deeply fragmented and to address actual consumer and retailer needs, players need to invest more in cooperation / integration rather than competition.

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