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This market data closely follows developments and trends affecting the SIM card market and its future evolution. Historically the SIM card market has grown year-on-year, although recent regulatory issues affected 2013 results. The market bounced back in 2014 though future growth expectations are expected at a slower than normal rate as the traditional market in mobile handsets gets closer to saturation. The challenge now is to identify next-generation opportunities in new emerging product categories within consumer electronics devices and M2M applications alongside a focus on software and service capabilities to develop new revenue streams. The next battle is being waged on the NFC front with MNOs and OEMs wishing to take control of the secure element. Thus, this iteration’s SWP SIM shipments are now complemented with SWP market shares.
This market data contains SIM card shipments, installed base, and revenue data segmented by different air technologies, features, types of memory, end product, and form factors and further is segmented by region and country. Increased granularity, visibility, and analysis are provided within market leading country-level analysis. Factors taken into consideration include subscriber and connection growth rates, MNO strategies relating to existing and new business models, voice and data tariffs, and OTT competition. Service development and mobile penetration, migration to higher-level air interface technologies, alternative devices, and support for high-end capabilities are all examined and assessed at a local and regional level. These are particularly important as the market further segments into suppliers and consumers of low-level, basic usage SIM cards, and those enabling new, high-end revenue streams.