INDEX

BLE Tags: The Location of Things (LOT)

The BLE beacon market has made huge progress over the past 12 months, expanding from a market with a lot of potential but a clear focus on retail, to one that now has a number of key verticals that vendors can choose to focus on. What is clear is that the BLE beacons and proximity-based features will become an integral part of a number of new technology movements, such as retail, IoT, connected home, smart city, connected car, mobile advertising, vending machines, and ambient intelligence. 

This research analysis report is a comprehensive guide to the adoption of BLE Beacons with forecasts across eight key verticals: IoT, Retail, Corporate / Enterprise, Personal Asset Tracking. Connected Home, Advertising Networks, Vending Machines, and "Others." For each vertical, the key drivers for adoption are discussed along with shipment and revenue forecasts. The report also examines how BLE Beacon business models are shifting, the emergence of advertising networks, as well the need to support new technologies like LED/VLC, sensor fusion, and Wi-Fi. Finally, the report considers the role of new advances in BLE Beacons, such as Eddystone standard, meshing, and mobile payments. 

Table of Contents

  • 1. INTRODUCTION
    • 1.1. Big Changes to the Market: Getting beyond Retail
    • 1.2. Total Market Forecasts
  • 2. KEY VERTICAL FOR BLE BEACON GROWTH
    • 2.1. Internet of Things and Integrated BLE
      • 2.1.1. The Arrival of Eddystone, Brillo, and Weave
      • 2.1.2. Software-based BLE Beacons: Retrospective Installations
      • 2.1.3. IoT Forecasts
    • 2.2. Retail
      • 2.2.1. Retail BLE Beacon Forecasts
      • 2.2.2. Hybridization of Location Technologies
      • 2.2.3. Convergence of POS, Tablets, and Digital Signage
      • 2.2.4. Facebook: Taking Beacons Mainstream
    • 2.3. Corporate / Enterprise
      • 2.3.1. High Beacon Penetration: Higher PaaS Revenues
      • 2.3.2. Why Enterprise Service Revenues Could Trump Retail
      • 2.3.3. Corporate / Enterprise BLE Beacon Forecasts
    • 2.4. Personal Location and Asset Tracking
      • 2.4.1. The Ability to Leverage a Community
      • 2.4.2. Personal Location and Asset Tracking Forecasts
    • 2.5. Connected Home
      • 2.5.1. DIY 2.0
      • 2.5.2. Access Control / Door Locks
      • 2.5.3. Smart Plugs
      • 2.5.4. Others
      • 2.5.5. Connected Home BLE Beacon Forecasts
    • 2.6. Advertising Networks
      • 2.6.1. OOH Advertising
    • 2.7. Vending Machines
      • 2.7.1. Extending into Next-day Delivery and Self-service
  • 3. KEY TRENDS AND BUSINESS MODELS
    • 3.1. Business Models
    • 3.2. Advertising
      • 3.2.1. Impact of Facebook, etc
    • 3.3. Next-generation Technical Drivers
      • 3.3.1. Scale: Buildings and Consumers
      • 3.3.2. Hybridization with Ultrasound, Sensor Fusion, and Magnetic Field Technologies
      • 3.3.3. The role of LED / VLC
      • 3.3.4. Beacon Network Management
      • 3.3.5. Third Party Apps

Tables

  1. BLE Beacon Shipments, World Market by Application, Forecast: 2013 to 2020
  2. BLE Beacon Revenues, World Market by Application, Forecast: 2013 to 2020
  3. IoT BLE Beacon Shipments, World Market by Application, Forecast: 2013 to 2020
  4. Retail BLE Beacon Shipments, World Market by Application, Forecast: 2013 to 2020
  5. Contactless POS / mPOS Installed Base, World Market, Forecast: 2013 to 2020
  6. Corporate / Enterprise BLE Beacon Shipments, World Market by Application, Forecast: 2013 to 2020
  7. Personal Tracking BLE Beacon Shipments, World Market by Application, Forecast: 2013 to 2020
  8. Connected Home BLE Beacon Shipments, World Market by Application, Forecast: 2013 to 2020
  9. Advertising Network BLE Beacon Shipments, World Market, by Application: 2013 to 2020
  10. Vending Machine BLE Beacon Shipments, World Market by Application, Forecast: 2013 to 2020