Advanced Driver Assistance Systems (ADAS) is a burgeoning market, but finds itself at a crossroad. Its commercialization, packaging, labeling, and pricing lack transparency and vary significantly regionally, hindering market uptake. Many companies have joined the market from all angles: semiconductor vendors like NVIDIA and Freescale; suppliers such as Mobileye and HERE; developers like Neusoft; OEMs such as Ford and Internet players like Google and Baidu. The result is cost savings, further safety for consumers, growth of smart cities, and perhaps most importantly, evolution of autonomous vehicles. For a market set to hit revenues of over US$221 billion by 2020 there is still much unanswered. This webinar will answer the following questions top of mind for all ADAS players: