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Chromebooks

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This report analyzes in detail the Chromebook market, past, present, and future. In addition, this report will provide a detailed comparison between different OSes, including Chrome, Windows, Android, and Apple OS. It is important to analyze the Chromebook market to understand the new trajectory of the portable device market. Users are seeking devices that are more portable, connected, and cloud-based, due the on-the-go nature of consumers and many working professionals. Despite a few setbacks in 2014, the global recovery continues and many countries are still struggling to rejuvenate their economy. Chromebooks entered the market at time when the financial crisis of 2008 caused consumer-shopping habits to become frugal in nature. As a result, the market has seen an explosion of low-end devices in the mobile device world and Chromebooks are just another rendition. Are Chromebooks functional enough to thrive in the market or are they just a temporary fad shortly to be replaced by new technology?

Table of Contents

  • 1. CHROMEBOOKS IN A CLAMSHELL
    • 1.1. Some History
    • 1.2. Technology
      • 1.2.1. Hardware
      • 1.2.2. Software
      • 1.2.3. Chrome Web Store
    • 1.3. Security
    • 1.4. User Experience
      • 1.4.1. Chrome OS
      • 1.4.2. Cloud-based Computing
      • 1.4.3. Connectivity: Nothing but the Web
  • 2. MARKET COMPETITION, STRATEGIES, AND PRICING
    • 2.1. Current Shipments
    • 2.2. OS Platforms
      • 2.2.1. Windows 8
    • 2.3. ASPs
    • 2.4. Weeks to Buy and Market Competition
      • 2.4.1. Chromebooks
      • 2.4.2. Tablets
      • 2.4.3. Ultrabooks
    • 2.5. Market Economy Outlook
      • 2.5.1. The Frugal Consumer
  • 3. THE FUTURE:
    • 3.1. Forecasts
    • 3.2. A Disruptive Force

Tables

  1. Chromebook Models by Processing Unit, World Market, Actuals: 2012 to 2014
  2. Chromebook / Ultrabook / Tablet ASP, Country by Country: 2014
  3. Average Weekly Household Consumption, Select World Markets, Actuals: 2008 to 2013

Charts

  1. Chromebook Shipments by Processing Unit, World Market, Actuals: 2014
  2. Chromebook Shipments, World Market, Actuals: 2012 to 2014
  3. Netbook Shipments by OS, World Market, Actuals: 2008 to 2014
  4. Notebook PCs by Operating System, World Market, Actuals: 2010 to 2014
  5. Chromebook / Ultrabook / Tablet ASP, Select World Markets, Actuals: 2014
  6. Chromebook Market Share by Region, World Market, Actuals: 2014
  7. Weeks of Average Household Income to Buy a Chromebook, Select World Markets, Actuals: 2014
  8. Weeks of Average Household Income to Buy a Tablet, Select World Markets, Actuals: 2014
  9. Weeks of Average Household Income to Buy an Ultrabook, Select World Markets, Actuals: 2014
  10. Average Week of Income per Capita, Select World Markets, Actuals: 2013
  11. Chromebook Shipments by Region, World Market, Forecast: 2012 to 2019
  12. Chromebook Shipments by Purchasing Entity, World Market, Forecast: 2012 to 2019

Figures

  1. Chromebooks
  2. Chrome Web Store, Chrome & Android Applications