Phablets to Surpass Branded Tablet Shipments, Though Audiences Do Not Care

4Q 2014 | IN-3441

Recent releases of phablets by Apple and Samsung have spurred phablet growth, which should continue into 2015. It remains to be seen if phablets will eat into smartphone or smaller tablet sales and how consumers will decide which form-factor is the right one for them or if all three will continue to hold appeal.

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