INDEX

Video Business Model Transformation in the Era of Pay TV Lite and OTT Services

OTT video continues its upward climb in the TV market and continues to present strong competition to Pay TV. Changes in viewing habits, with preference for mobile devices, as well as a growth in short form content, is changing the landscape of video even further. Different viewing habits among regions, demographics, and device types create a complex space, which is forcing the hand of operators and service providers involved. The future TV market is being shaped by these habits, and adjacent technology markets like CE and internet service will adapt to these changes as well

Table of Contents

  • 1. SHAPING THE FUTURE OF TV
    • 1.1. Recommendations for Core Technology Providers
    • 1.2. Recommendations for Consumer Technology Providers
    • 1.3. Recommendations for Operators
    • 1.4. Recommendations for Media Companies
  • 2. TYPES OF SERVICES
    • 2.1. Legacy Pay TV
    • 2.2. OTT
  • 3. BREAKDOWN OF OTT SERVICES
    • 3.1. Pay TV Lite
    • 3.2. Multiscreen / TV Everywhere
    • 3.3. SVoD
    • 3.4. What the Future Market May Hold
  • 4. MONETIZATION, ANALYTICS, AND CONSUMER SPENDING
    • 4.1. Video Length: Short, Mid, and Long Form
    • 4.2. Monetization Strategies
    • 4.3. Analytics
    • 4.4. Consumer Spending
  • 5. VIEWING HABITS AND THE GREATER TV MARKET
    • 5.1. Viewing Habits
    • 5.2. The Future Video Market
  • 6. APPENDIX