OTT video continues its upward climb in the TV market and continues to present strong competition to Pay TV. Changes in viewing habits, with preference for mobile devices, as well as a growth in short form content, is changing the landscape of video even further. Different viewing habits among regions, demographics, and device types create a complex space, which is forcing the hand of operators and service providers involved. The future TV market is being shaped by these habits, and adjacent technology markets like CE and internet service will adapt to these changes as well