Captive Advertising: Search, Social, and Publishing
Digital advertising is growing as quickly as the medium it inhabits, and companies investing in digital advertising are seeing great returns. Major companies in the captive advertising market—AOL, Yahoo, Facebook, Google, Microsoft, Twitter, Apple, and IAC—are expected to see solid growth in the market, with varying levels of success depending on the specific type of advertising. Google continues to hold significant market share in search advertising, while Twitter and Facebook are poised to begin taking more market share from Google in display advertising. Mobile advertising promises to be a significant market for all companies.
Table of Contents
- 1. ADVERTISING IS FOLLOWING THE MOBILE WAGON
- 2. MAJOR ADVERTISING COMPANIES
- 2.1. AOL
- 2.2. Yahoo
- 2.2.1. Yahoo Japan
- 2.3. Facebook
- 2.4. Google
- 2.5. Microsoft
- 2.6. Twitter
- 2.7. Apple
- 2.8. IAC
- 3. THE CURRENT AND FUTURE MARKET
- 3.1. Display Advertising
- 3.2. Mobile Advertising
Tables
- Captive Advertising Companies, Users and Revenues in Billions
Charts
- Total Advertising Market Share, World Market: 2014
- Total Captive Advertising Market Share, World Market: 2014
- Total Advertising Market Share, World Market, Forecast: 2020
- Search Advertising Market Share, World Market: 2014
- Display Advertising Market Share, World Market: 2014
- Search and Display Advertising versus Mobile Penetration, World Market, Forecast: 2014 to 2020
- Mobile Advertising Market Share, World Market: 2014
Figures
- Digital Advertising Market Functional Diagram, Functional and Business Model Relationships
- AOL Advertising, Platform Category and Hierarchy
- Yahoo Advertising Inventory, Publishing and Monetization Properties
- Yahoo Bing Network Structure
- Facebook Ad Campaign Structure
- Google Inventory, Publishing and Monetization Properties
- Bing Advertising Structure Example, Campaigns and Ad Groups
- Example of Twitter Promoted Trends
