Qualcomm’s Message with CSR Buy: Bluetooth of Everything No Room for ZigBee

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4Q 2014 | IN-1020719

Market Diversification Is Key for Qualcomm


Qualcomm is a prominent player in the mobile phone business, but the company is more than ever keen to extend its dominance beyond this market, with particular focus on fast-growing industries such as automotive, home entertainment, and other IoE applications. Investing in established companies such as CSR and on innovative start-ups such as Wilocity highlights the company’s big appetite to conquer new emerging opportunities, notably in the IoE world.

To help understand the rationale behind Qualcomm’s ambition to acquire CSR, let’s take a look at Qualcomm and CSR’s respective market share in the wireless business. 

Qualcomm is currently the dominant player in the cellular modem space with an impressive volume share of 40% recorded in 1H 2014 and more so in the LTE space with 93% recorded in the same period. However, the company is far less dominant in the wireless connectivity market. Its 1H 2014 market share did ...

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