What’s Behind SMARTRAC’s NFC Tag Success?

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4Q 2014 | IN-1020695

What’s Behind SMARTRAC’s NFC Tag Success?


According to ABI Research’s NFC Market Data (MD-NEFC-158), approximately 70 million NFC tags were shipped in 2013, primarily into the gaming, smart posters, marketing, loyalty, information content, social networking, pairing, and validation markets. SMARTRAC, a leading inlay vendor, achieved an NFC tag market share near the 75% mark for the same year 2013. But how has SMARTRAC amassed such a leading market presence, and what is it doing from a business and strategy perspective to ensure its leading position is not eroded?

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