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LTE-Broadcast Market Opportunities

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LTE-Broadcast is a form of Multimedia Broadcast Multicast Services that utilizes LTE to deliver content over the network. The technology, also known as enhanced Multimedia Broadcast Multicast Services (eMBMS), will enable mobile network operators and content delivery networks to broadcast a variety of content to multiple users at the same time. LTE-Broadcast allows for the active switching between unicast and broadcast, which will enable on-demand type of broadcast content covered in 3GPP Release 12. The dual broadcast-unicast service will also generate higher operational efficiency for LTE-Broadcast.

Furthermore, LTE-Broadcast will enable broadcasters to extend their coverage to the mobile market as eMBMS is currently the most effective way of distributing TV content to mobile devices. Network congestion can be minimized through spectral efficiency brought about by eMBMS technology. Videos can also be streamed faster in addition to having higher quality resolution. LTE-Broadcast utilizes a single network which allows for easier management and the ease of content distribution. Advertising revenue opportunities can also be derived from the availability of live TV content on mobile devices.

There are also numerous applications for LTE-Broadcast including venue casting, newsfeeds, music streaming, and off-peak delivery services like software updates and caching. These applications represent business opportunities for stakeholders involved in the LTE-Broadcast ecosystem. ABI Research forecasts LTE-Broadcast service revenues to grow to US$7.3 billion in 2020. To derive the forecast model, the report investigated the market potential for various revenue streams highlighted in the LTE-Broadcast business application scenarios. ABI Research also looked at factors including subscriber saturation and ARPU erosion while developing the forecast model. In the long run, ABI Research believes that LTE-Broadcast can help to manage data traffic, in particular video traffic, and provide additional revenue streams for both MNOs and broadcasters who adopt the service.

Table of Contents

Table of Contents

  • 1. LTE-BROADCAST TECHNOLOGIES
    • 1.1. Supporting Technologies
      • 1.1.1. eMBMS
      • 1.1.2. Spectrum Utilization
    • 1.2. LTE-Broadcast Deployment Status
    • 1.3. LTE-Broadcast Ecosystem
    • 1.4. Summary Conclusions
  • 2. BUSINESS CASE FOR LTE-BROADCAST
    • 2.1. LTE-Broadcast Application Scenarios
      • 2.1.1. Application 1: Live Event Streaming
      • 2.1.2. Application 2: Mobile/Live TV Streaming
      • 2.1.3. Application 3: Digital Radio
      • 2.1.4. Application 4: VOD/Video Kiosk
      • 2.1.5. Application 5: News/Data Feeds
      • 2.1.6. Application 6: Off-peak Media Delivery
      • 2.1.7. Application 7: Advertising
      • 2.1.8. Application 8: Connected Vehicles
      • 2.1.9. Application 9: Location-based Services
      • 2.1.10. Application 10: Public Safety/Emergency Alerts
      • 2.1.11. Application 11: Fixed LTE Quadruple Play
      • 2.1.12. Application 12: IoT/Smart Meters
    • 2.2. Summary Conclusions
  • 3. REBOOTING THE MOBILE BROADCAST MODEL
    • 3.1. MediaFLO
    • 3.2. DVB-H
    • 3.3. Successful Mobile Broadcast Deployments
      • 3.3.1. South Korean Model
      • 3.3.2. Chinese Model
    • 3.4. Summary Conclusions
  • 4. FORECAST MODEL
    • 4.1. Subscriber Saturation
      • 4.1.1. Mobile Data Traffic
      • 4.1.2. Eroding ARPU
    • 4.2. Potential LTE-Broadcast Business Applications
    • 4.3. Application Scenarios
      • 4.3.1. Access to Free LTE-Broadcast Content
      • 4.3.2. Access to Premium LTE-Broadcast Content
      • 4.3.3. Access to On-demand LTE-Broadcast (Venue) Content
      • 4.3.4. Digital Signage for Frequent Updates
      • 4.3.5. Rural Interactive TV

Tables

  1. Operator Activity for LTE Broadcast
  2. LTE-Broadcast Business Application Scenarios, Description and Financial Rationale
  3. LTE-Broadcast, World Market, Forecast: 2015 to 2020
  4. 2G, 3G, and 4G Mobile Subscriptions, World Market, Forecast: 2010 to 2019
  5. Total Aggregate Service Revenue per Year, Regional, Forecast: 2007 to 2019
  6. LTE-Broadcast Business Application Scenarios, Description and Financial Rationale
  7. LTE-Broadcast Forecasts, Worldwide, Forecast: 2015 to 2020
  8. LTE-Broadcast Forecasts, Western Europe, Forecast: 2015 to 2020
  9. LTE-Broadcast Forecasts, Eastern Europe, Forecast: 2015 to 2020
  10. LTE-Broadcast Forecasts, Asia-Pacific, Forecast: 2015 to 2020
  11. LTE-Broadcast Forecasts, North America, Forecast: 2015 to 2020
  12. LTE-Broadcast Forecasts, South America, Forecast: 2015 to 2020
  13. LTE-Broadcast Forecasts, Middle East, Forecast: 2015 to 2020
  14. LTE-Broadcast Forecasts, Africa, Forecast: 2015 to 2020

Charts

  1. 2G, 3G, and 4G Mobile Subscriptions, World Market, Forecast: 2010 to 2019
  2. Mobile Network Data Traffic by Traffic Type, World Market, Forecast: 2011 to 2019
  3. Total Aggregate Service Revenue per Year, Regional Markets, Forecast: 2007 to 2019
  4. LTE-Broadcast Users by Region, World Market, Forecast: 2015 to 2020
  5. LTE-Broadcast Revenues by Type, World Market, Forecast: 2015 to 2020
  6. 2G, 3G, and 4G Mobile Subscriptions, World Market, Forecast: 2010 to 2019
  7. LTE-Broadcast Users by Region
  8. LTE-Broadcast Revenues

Figures

  1. LTE-Broadcast Network and System
  2. LTE-Broadcast Ecosystem
  3. LTE Multicast
  4. LTE Multicast
  5. LTE-Broadcast TV Streaming
  6. Internet Radio
  7. VOD
  8. News Feeds
  9. Digital Publications
  10. Advertising
  11. Connected Vehicles
  12. Location-based Services
  13. Public Safety/Emergency Alerts
  14. Public Safety/Emergency Alerts
  15. Fixed Quadruple Play
  16. Smart Meter
  17. Samsung Galaxy Note 3
  18. ZXCTN 9000-E Carrier Multiservice Packet Platform
  19. ZXCTN 6000 Series