The Growing Importance of Original Programming and UGC
In September 2014, YouTube made two announcements that were aimed to support its video-producing community. Earlier in the month, YouTube launched “Fan Funding,” which allows viewers to donate to content creators; this could augment the user’s income (e.g., as in a “tip”) and/or help fund projects, similarly to other crowdfunding sites like Kickstarter or Indiegogo (links will eventually be available to these as well).
In essence, this allows viewers to “vote” with their dollars to help fund additional videos from their favorite content providers. Currently, funds are only transferable through Google Wallet, and donations are not refundable; donations are also not gated to particular dollar milestones as with other crowdfunding sites. Initially, the service was rolled out to the United States, Australia, Japan, and Mexico, with more countries on the way. Google charges a ba...
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