Android One versus AOSPs: Implications for Chipset Makers

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3Q 2014 | IN-1020539

Why Android One and Why Now?


There are a number of reasons why Google introduced Android One; the most obvious are:

  • Help small OEMs and local manufacturers to shorten product time to market
  • Help small OEMs and local manufacturers to cut research and development cost. The heavy task of designing the software and specifying hardware requirements and procurements are taken care by Google under the Android One project
  • Enable OEMs to push for software update post sale
  • Provide a consolidated and centralized experience to all Android devices regardless of the price point they are targeted at

However, strategically speaking, the introduction of Android One aims to thwart the increasing expansion of AOSPs in low-cost smartphones priced below US$200. Shipments of devices powered by AOSPs currently represent almost 63% share from the volume of the below US$200 smartphone segment; this is a big majority of all Android devices target...

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