Comcast’s Wi-Fi Ads Must Tradeoff Network Monetization with Users’ Distress

3Q 2014 | IN-1020477
Comcast targets users who connect to its public Wi-Fi hotspots by inserting ads about its services in webpages they visit. However, operators, such as Comcast, will have to find the right balance between keeping users’ concerns, like privacy and data security, at bay and exploiting their network to generate revenue.

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