“Hearable” Devices, The Dash, by Bragi

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3Q 2014 | IN-1020427

“Smart” Everything


Smart products, or at least devices with a certain degree of intelligence, are common among the modern consumer. Particularly in more advanced markets, the majority of inhabitants own a smartphone or are aware of other smart products including smartwatches and even smart clothing. However, German outfit, Bragi, is at the forefront of a whole new breed of wearable, or rather hearable technology. Bragi has commissioned the use of U.S. crowd funding platform, Kickstarter, to raise over US$3 million to facilitate the production of a new concept: smart headphones. Titled The Dash, the new product encompasses a wireless music player, fitness tracking and Bluetooth capabilities, all within a pair of in-ear headphones.

Big Things Come in Small Devices


Bragi’s Dash does not only contain t...

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