Apple Enters the Wearable Devices Market

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3Q 2014 | IN-1020425

Apple Watch: Arguably the Group’s Most Innovative Product Since the iPad  

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On September 9, 2014, at a product unveiling in Cupertino, California, Apple launched its most recent series of devices including the latest installments to its smartphone series, the iPhone 6 and 6 Plus. Both are upgrades on the group’s iPhone 5S and 5C models, and the design and structure of the group’s two new smartphones represents a particularly noticeable change. The new versions of the iPhone have larger screens in a move to catch up with the growing demand for larger phones; a trend which has been championed in Asia. The iPhone 6 and iPhone 6 Plus come with a 4.7inch and 5.5inch screen respectively. However, the most significant product launch of the event was the unveiling of the company’s fist smartwatch, simply titled; Apple Watch, marking the group’s first attempt at developing a wearable device. The Apple Watch is undisputedly the first distinctive product to be launched since the...

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