Is GM Going Down the Road of Eye Tracking?

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3Q 2014 | IN-1020406

Eye Tracking to Fight Driver Distraction


In early September 2014, the Financial Times reported that GM was developing eye- and head-tracking technology for driver-distraction detection through high accuracy measurements of head rotation to identify drivers not looking toward the road or in the rearview mirror for extended periods. Additionally, eyelid-movement frequency and pupil-dilation measurements would also monitor health conditions. 

While this news has not been confirmed by GM, it would certainly make sense to add eye tracking as another reinforcement of the car manufacturer’s safety brand image. Additionally, with GM recently announcing its launch of Super Cruise ADAS semi-autonomous capabilities and V2V on a 2017 model year Cadillac vehicle, additional eye-tracking use cases could be added; for example, warning other vehicles about distracted drivers through vehicle-to-vehicle communication.


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