Pioneer Announces That It Wants to Focus on Connected Infotainment

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3Q 2014 | IN-1020400

Pioneer Has Sold Its DJ Equipment Business

NEWS


On September 17, 2014, Pioneer announced that it has agreed to sell its DJ equipment business to global investment firm KKR for US$551 million. According to the announcement, the rationale behind this decision is so that Pioneer can fulfill its vision of becoming a “comprehensive infotainment” company and become a leader in the “connected car” industry. This deal is expected to be finalized by March 2015.

Pioneering to Become Number One

IMPACT


In last year’s competitive assessment for connected automotive infotainment, Pioneer came in seventh in the vendor matrix and third in terms of market share of connected infotainment systems sold to OEM customers. ABI Research considered other players such as Harman, Panasonic, Bosch, JVC, Clarion, and Alpine ...

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