The Apple Watch, It’s Not All About the Device

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3Q 2014 | IN-1020314

Apple Watch Validates Wearables


After years of speculation, Apple has finally unveiled its entry into the wearables market. While the Apple Watch does not bring a great deal of new functionality to the market that hasn’t already been available from rivals, it does bring Apple into the wearables market. Given the power and reach of the company and the strength of its brand, this cannot be underestimated. Apple has a long history of making existing technologies appeal to a far wider audience and going on to make its offering synonymous with the wider market. Given health- and fitness-tracking capabilities in the new device, what will be the impact on the existing market?

Features, Data Collection, and Management


There are a range of features that will mark the Apple Watch as an extension of the iPhone (it only w...

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