Dyson Enters Robotic Vacuum Market; Going Forward Devices Must Now Actually Clean

3Q 2014 | IN-1020272
Dyson has announced its first robotic vacuum cleaner. The new Dyson 360 boasts of many features, including vision-based localization and navigation, insuring complete coverage, as well as cellphone control and programming. However, it has powerful suction more on par with Dyson’s Dual Cyclone vacuum cleaners, which is the 360’s clear differentiator, and one which will drive market penetration and insure high margins. iRobot has made inroads in this regard, and all other robotic vacuum suppliers must follow suit.

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