GM’s Road to Autonomous Driving

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3Q 2014 | IN-1020113

ADAS Is Not Yet a Priority for GM


ADAS adoption is still led by technology pioneers, with luxury brands such as Audi, BMW, Mercedes-Benz, Toyota/Lexus, and Volvo positioning premium safety features as a key differentiator, heavily leveraged in their marketing campaigns. On the other side of the spectrum are the demand-led, mass-market OEMs such as General Motors, Ford, and Volkswagen offering affordable ADAS solutions driven by consumer demand and/or regulatory requirements.

GM’s ADAS portfolio is fairly basic, mainly focused on front collision warning and avoidance, lane departure warning, lane keeping, and blindspot detection, but not including night-vision systems, driver monitoring (DMS), automated parking, or high-speed semiautonomous features, and is only available as an option on select models. However, GM plans to launch eye-tracking capabilities. Nevertheless, GM should be lauded for exploring developing low-cost ADAS systems based on camera-only sensors and leveraging Wi-Fi Dir...

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