Major Bricks-and-mortar Retailers Are Back in the Black and Bringing Omnichannel with Them

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3Q 2014 | IN-1020108

The Store Has Returned, Thanks to Omnichannel


With a number of large bricks-and-mortar retailers in the United States posting very positive 2Q 2014 results, it looks as though the good times are returning with omnichannel at the core of much of the success.

Who Is Leading the Way?


Companies like Lowe’s are taking the first steps, utilizing Point Inside’s StoreMode to enable in-app features such as product scanning, shopping lists, store locators, etc. No doubt it will layer in product search to help customers find products and increase basket size, as well as in-store specials for its much-coveted pro customers, who represent 28% of its business. It has also launched click and collect, with 55% of customers choosing this method.

Best Buy, which took a hammering in 2012 largely due to showrooming and los...

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