Multiple Carriers Finally Launching Location Analytics Services

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3Q 2014 | IN-1020091

Multiple Carriers Finally Launching Location Analytics Services

NEWS


Carriers are finally waking up to the potential of location-based analytics and big data, but they need to make the move to indoor location to remain competitive in the future.

Who Is Leading the Way?

IMPACT


Carriers have been very slow to capitalize on the huge potential of network data and, in particular, location data. This is partly due to fears about privacy and because the wider industry is only now waking up to the potential of data analytics. There are a number of carriers that have launched their own analytics service, with open dialogue on how the service works, how customers are protected, and how to opt-out. These carriers include:

  • Verizon: Precision Insights
  • Sprint: Pinsight Media
  • O2: Dynamic InsightsYou must be a subscriber to view this ABI Insight.
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