Although the traditional LBS platform business is worth hundreds of millions USD per year, it has undergone a difficult period as many rumored government mandates failed to materialize, consumer LBS was dominated by smartphone OS vendors, while commercial LBS is having reasonable if stunted success. However a new generation of opportunities are emerging as carriers look to use location as a driver for new revenue opportunities in indoor, analytics, LIS, and advertising, as well as using location to improve network optimization and CEM, while also meeting the growing demand from government on lawful intercept.
To meet this demand, low-cost passive location technologies, often based on probes, have emerged, which are shaking up the competitive environment and changing how carriers view location and their ability to drive new revenue opportunities. This report aims to analyze this changing market, identifying and sizing each revenue opportunity, while also outlining the companies and technologies best placed to have success over the next 5 years.