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Carrier Location Technology Opportunities

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Although the traditional LBS platform business is worth hundreds of millions USD per year, it has undergone a difficult period as many rumored government mandates failed to materialize, consumer LBS was dominated by smartphone OS vendors, while commercial LBS is having reasonable if stunted success. However a new generation of opportunities are emerging as carriers look to use location as a driver for new revenue opportunities in indoor, analytics, LIS, and advertising, as well as using location to improve network optimization and CEM, while also meeting the growing demand from government on lawful intercept.

To meet this demand, low-cost passive location technologies, often based on probes, have emerged, which are shaking up the competitive environment and changing how carriers view location and their ability to drive new revenue opportunities. This report aims to analyze this changing market, identifying and sizing each revenue opportunity, while also outlining the companies and technologies best placed to have success over the next 5 years.

Table of Contents

  • 1. CARRIERS ROLE IN THE LOCATION MARKET TODAY
    • 1.1. Role of Carriers in Worldwide Location/LBS Market Today
    • 1.2. North America and Europe
    • 1.3. Emerging Regions
      • 1.3.1. Total Market
  • 2. WHAT IS DRIVING THESE OPPORTUNITIES
    • 2.1. Drivers and Inhibitors
      • 2.1.1. Drivers
      • 2.1.2. Inhibitors
    • 2.2. Location Platform Costs Are Falling
    • 2.3. Privacy Issues Are Changing
      • 2.3.1. Location-based Advertising Opt-in
      • 2.3.2. Location-based Analytics: Opt-out
    • 2.4. Mandates and Legislation
  • 3. CURRENT CARRIER INITIATIVES
    • 3.1. AT&T
      • 3.1.1. AT&T International Location API
    • 3.2. Verizon
      • 3.2.1. Precision Market Insights
      • 3.2.2. Smart Rewards
      • 3.2.3. Location Technologies
    • 3.3. Sprint
      • 3.3.1. Mobile Advertising
      • 3.3.2. Analytics
      • 3.3.3. Pinsight Media
    • 3.4. O2 Dynamic Insights
    • 3.5. Weve
    • 3.6. Telefonica Germany
    • 3.7. SK Telecom
    • 3.8. Telefonica/Sprint/Singtel
    • 3.9. Orange
      • 3.9.1. Data for Development
    • 3.10. Vodafone
  • 4. MARKET FORECASTS
    • 4.1. Big Data and Analytics
      • 4.1.1. Analytics Threat to Carriers
    • 4.2. Public Access Small Cell, Carrier Wi-Fi, and Het-Nets in Retail
    • 4.3. Location-based Advertising
      • 4.3.1. Advertising Threat to Carriers
    • 4.4. Location Information Services

Charts

  1. Carrier Location Services Revenues, Worldwide Market: 2013 to 2019
  2. Location Analytics Revenues by Region, Worldwide Market: 2013 to 2019
  3. Carrier Indoor Retail Revenues by Application, Worldwide Market: 2013 to 2019
  4. Carrier Location-based Advertising Revenues, Worldwide Market: 2013 to 2019
  5. Carrier Location Information Services Revenues by Vertical, Worldwide Market: 2013 to 2019