SMS Audio and Intel Partner for Biometric Audio Earbuds

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3Q 2014 | IN-1020006

Smart Audio Device Market Heats Up with In-ear Heart Rate Monitor

NEWS


SMS Audio and Intel have partnered to launch a pair of audio headphones for the sports and fitness audience that incorporate a heart rate monitor.

Funded in 2012 and focused on audio headphone and earbud products, SMS Audio is led by a star-studded roster of entertainment and sports names. Recording artist Curtis “50 Cent” Jackson is majority shareholder and CEO of the company. Music producer Timothy “Timbaland” Mosely joined SMS as an investor in 2013. New York Knicks basketball star Carmelo Anthony is both an investor and the face of the SMS Audio Sport line where the product announcement is initially placed.

In 2013, SMS developed a sport line of products as a result of research showing that more than half of consumers exercise while listening to music. All SMS Audio products are sweat- and water-resistant, utilizing a rubberized polymer coating to help with sturdiness and enhance the durabili...

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