Reference Design in Mobile: Evolution and Differentiation

This report breaks down turnkey reference designs. It includes a market forecast by price band and OS for turnkey versus original designs. The report also includes opportunities, pros and cons, market positioning, and mobile operator attractiveness for turnkey reference designs.

Table of Contents

Table of Contents

  • Semiconductors


  1. Opportunities for Turnkey Designs


  1. Turnkey Design Deployment by OS, 2014, Android 2014
  2. Turnkey Design Deployment by OS, 2014, Microsoft 2014
  3. Turnkey Design Deployment by OS, 2014, Others Excluded 2014
  4. Global Smartphone Shipments by Price Bands, 2014, Turnkey versus original design
  5. Total Mobile Handsets Shipments, 2013 to 2019
  6. Total Mobile Feature Phone Shipments, 2013 to 2019
  7. Total Mobile Smartphone Shipments, 2013 to 2019
  8. Mobile Smartphone Turnkey Design Shipments, 2013 to 2019
  9. Mobile Smartphone Turnkey Design Shipments 2013 to 2019
  10. Shipments of Enabled Phones, 2011 to 2014E
  11. QRD as % of MSM Shipments, 2011 to 2014E


  1. The Mobile Turnkey Design Market
  2. Relevance of Turnkey Design