Converged Advertising Platforms: Internet, Mobile, and TV Image

Converged Advertising Platforms: Internet, Mobile, and TV

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The independent ad technology market is explosive, showing 52% annual growth from 2011 through 2014 (estimates relying heavily on guidance), with nearly a $US6 billion 2014 expected market size. Of course, the lines of the independent ad technology market are somewhat blurry, with acquisitions such as Comcast-FreeWheel allowing customers to continue leveraging the public side platform, although potentially re-steering resources around the specific needs of the new parent. Similarly, Twitter-acquired MoPub continues to be available for independent publishers. In general, we have attempted to exclude these companies from this assessment.

This report provides an assessment of the scope and potential of the independent ad tech markets, and also reviews the platforms of key players.

Table of Contents

  • 1. DIGITAL ADVERTISING FEEDING FRENZY
    • 1.1. Market Size and Growth
    • 1.2. Ad Platforms
      • 1.2.1. Ad Networks
      • 1.2.2. Supply-side Platforms
      • 1.2.3. Demand-side Platforms
      • 1.2.4. Ad Exchanges
    • 1.3. Market Share
    • 1.4. Comparison of Independent Companies
    • 1.5. Ad Technologies
    • 1.6. Search Advertising
    • 1.7. Native Advertising
    • 1.8. The Interactive Advertising Bureau (IAB)
    • 1.9. Acquisitions
  • 2. KEY NONCAPTIVE COMPANIES
    • 2.1. AdColony
    • 2.2. Adobe
    • 2.3. AdRoll
    • 2.4. Amobee
    • 2.5. blinkx
    • 2.6. Brightcove (Once)
    • 2.7. BrightRoll
    • 2.8. Criteo
    • 2.9. FreeWheel
    • 2.10. Hipcricket
    • 2.11. InMobi
    • 2.12. Innovid
    • 2.13. LiveRail
    • 2.14. Marin Software
    • 2.15. Millennial Media
    • 2.16. MoPub
    • 2.17. Opera Mediaworks
    • 2.18. Rocket Fuel
    • 2.19. TapCommerce
    • 2.20. Tremor Video
    • 2.21. TubeMogul
    • 2.22. Videology
    • 2.23. Videoplaza (Ooyala)
    • 2.24. YuMe
  • 3. KEYWORD DEFINITIONS
    • 3.1. Technical Definitions

Tables

  1. Independent Digital Ad Tech Revenues, World Market, Forecast: 2011 to 2014
  2. Independent Digital Ad Tech Players, Competitive/Platform Elements
  3. Independent Digital Ad Tech Players, Company Overviews

Charts

  1. Independent Digital Ad Tech Market Size and Growth in US$ Millions, World Market, Forecast: 2011 to 2014
  2. Digital Ad Tech Market Forecast and Growth in US$ Millions, World Market, Forecast: 2014 to 2020
  3. Digital Ad Tech Market Shares: 2013, Worldwide Technology Participants from Public or Private Disclosures with Reliable Confidence

Figures

  1. Digital Advertising Market Functional Diagram, Functional and Business Model Relationships