What We Are Failing to See with the IBM-Apple Partnership

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3Q 2014 | IN-1019721

The Market Goes Crazy Over IBM-Apple Announcement


Early last week, IBM and Apple announced that they would be forming a partnership to support enterprise mobility initiatives. We supplied initial insight into this partnership in a recent ABI Insight, "IBM and Apple Tie-up for Enterprise Mobility Apps," but the market response has been varied and quite surprising in some regards. In addition to the market focusing on Apple competitors and less on IBM competition, general reactions include:

  • The eventual death or resurgence of BlackBerry
  • Microsoft to benefit greatly from IBM-Apple partnership
  • Death of Android in the enterprise unless a similar partnership is formed

A Hodgepodge of Market Impacts


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