Wearables Boosted by Apple and Samsung Marketing Machines

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3Q 2014 | IN-1019568

Apple and Samsung Launch Quantified Self Marketing Campaigns


Apple and Samsung have launched major above-the-line (mainly TV) marketing campaigns around mobile health/activity trackers as these two giants continue to keep in step with each other following the launch of HealthKit on iOS 8 at Apple’s Worldwide Developers Conference and previously Samsung’s launch of Samsung SAMI (Samsung Architecture for Multimodal Interactions). Both have similar intent in creating a cloud-based aggregation and analytics layer to the health/activity apps and sensors on their respective devices.

Clearly, both vendors see the broad mobile health opportunity as a strategic opportunity that is ready for wide consumer adoption, along with the realization that data aggregation is the main asset, removing siloes and creating more value from sensor data. As ABI Research has been saying for some time, 2H 2014 is going to see a major ramp up in activity across the whole of the mobile health spectrum ...

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