Competition for hue as New GE LEDs Cut Smart Lighting Costs

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3Q 2014 | IN-1019551

GE Announces GE-Link, Its Wireless Smart LED Bulb System

NEWS


GE Lighting is putting its weight behind the smart lighting market with its new GE-Link offering. So far, the smart home wireless embedded LED bulb market has been pioneered and dominated by the popular Philips hue offering. GE, like Philips, is a major player in the lighting market. Its plan to compete with Philips in the market is a significant boost to the market’s wider potential but it also brings sharp price competition.

Low Prices, Choice of Gateways

IMPACT


GE has not just pre-announced the arrival of its Link LEDs, but also that one initial retail partner Home Depot will be taking pre-orders for the bulbs from June 30, 2014, onward. The new GE-Link bulbs will connect via ZigBee to the GE gateway or the Quirky Wink hub as well as leverage the Wi...

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