Inside Secure Uniquely Positioned to Serve New Embedded Security Market

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3Q 2014 | IN-1019540

Inside Secure Needed to Change Direction


Going back only 2 years, Inside Secure was a company positioned as one of the drivers behind NFC. It has made some advances in other areas, being the primary supplier of pure contactless payment card ICs in North America, and acquiring Atmel’s Secure Microcontroller Solutions (SMS) group in 2010. Unfortunately while this gave it a good basis to build upon, the market appeared to be conspiring against it.

Hard Times Called for Hard Decisions


Financial institutions in the United States pulled back from their contactless programs as economic conditions worsened and legislation capping interchange fees were put forward while Canada pressed ahead with EMV migration and moved to dual interface cards. Similarly, despite an early high-profile win to supply all of RIM’s (n...

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