mPOS – The Merchant Opportunity Conundrum

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2Q 2014 | IN-1019527

mPOS: The Merchant Opportunity Conundrum

NEWS


The question of which merchant type will present the best opportunity for mPOS integration in terms of device volumes and those merchant types that will provide the best and most consistent mPOS device reuse is one that I’ve been asked on numerous occasions. With this question in mind, I wanted to provide ABI Research’s thoughts on merchant opportunities and where mPOS success likely resides. Before doing this, let’s set the scene.

Clear Movement up the Value Chain Increases Opportunity, but Also Confusion

IMPACT


The primary targeting of micro-merchants by mPOS vendors no longer applies. mPOS vendor strategies are now focused higher up the value chain, identifying merchant types that will provide greater use and a higher volume of transactions per device. ABI Rese...

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