A Digital Advertising Lexicon

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2Q 2014 | IN-1019415

 

A Very Un-TV Tea Party

NEWS


This is Part 2 of a two-part insight. The ABI Insight A Modern TV Advertising Lexicon,” looks at the modern TV advertising space.

As with television advertising the way that consumers access content on the Internet is continually growing and evolving. For instance, in 2014 ABI Research expects a 75% increase worldwide in the consumption of online video via mobile devices.

One of the most profound differences between television advertising and digital advertising is the ability to accurately measure every ad impression; this allows companies such as Google, Yahoo, and Microsoft (Bing) t...

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