A Modern TV Advertising Lexicon

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2Q 2014 | IN-1019414


Multiscreen, VOD, and Click-through Ads: Oh My!


This is Part 1 of a two-part ABI Research Insight. Part 2 of this ABI Insight A Digital Advertising Lexicon,” looks at the digital ddvertising space. The way that consumers access and view television content is continually evolving. The ever-growing use of technologies such as video on demand (VOD) and multiscreen means that there are a wide range of methods for presenting ad campaigns to consumers. In order to ensure that they are able to keep up with these methods of viewing, advertisers must also ensure that their advertising campaigns are suited to as wide a variety of technologies as possible. Further, opportunities ...

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