Uber, Meet Barricades
Car-hire and car-sharing app Uber’s entry in Europe has been an interesting story to follow lately. It’s a story of a young and exceedingly hip digital startup, with a sky-high valuation, arriving to shakeup an industry that in this part of the world tends to be highly protected and regulated. The industry in question, taxi drivers, also happen to be fairly good at making themselves seen and heard, if they are feeling that their interests are being threatened. And in this case, there happens to be quite strong reasons for them to feel that way. The concept behind Uber is without any doubt, well, über-disruptive.
Uber is one of the biggest poster c...
You must be a subscriber to view this ABI Insight.
To find out more about subscribing contact a representative about purchasing options.