INDEX

VAS from Enterprise, Small Cell, and Carrier Wi-Fi Networks

This report covers one of the hottest topics for small cell and carrier Wi-Fi networks: monetization. It discusses the necessity of monetization plans and value-added services in current and future deployments. It outlines the available monetization options and business cases for small cells and carrier Wi-Fi infrastructure and how the two access technologies complement each other.

The report also focuses on the enterprise market and its verticals as the main target for value-added services. It reviews different applications in main enterprise verticals and provides a general market overview, the current ecosystem status and examples of main solution providers.

Providing value-added services involves different types of players like service providers, solution providers, and venue owners with each having different ways to benefit from these services. The report provides suggestions and recommendations on system implementation.

Table of Contents

  • 1. EXECUTIVE SUMMARY
  • 2. INTRODUCTION
    • 2.1. Small Cell Background
    • 2.2. Carrier Wi-Fi Background
    • 2.3. Monetization and Value Added Services
  • 3. MONETIZATION SCENARIOS
    • 3.1. Cost Savings
      • 3.1.1. Data Offload
      • 3.1.2. Branding
      • 3.1.3. Gain Access to Hotspot Location through Wi-Fi
    • 3.2. Small Cell Services
    • 3.3. International Data Roaming
    • 3.4. Location Based Services
      • 3.4.1. Location and Data Analytics
      • 3.4.2. Mobile Targeted Advertisements
  • 4. DRIVING VALUE FOR THE ENTERPRISE
    • 4.1. Vertical Markets
      • 4.1.1. Retail
      • 4.1.2. Hospitality
      • 4.1.3. Transport
  • 5. SOLUTION PROVIDERS
    • 5.1. Alcatel-Lucent
    • 5.2. Amdocs
    • 5.3. Amobee
    • 5.4. Boingo
    • 5.5. Cisco
    • 5.6. Devicescape
    • 5.7. Euclid
    • 5.8. iPass
    • 5.9. RetailNext
    • 5.10. Ruckus
  • 6. VALUE OF DATA AND VAS SYSTEM ELEMENTS
    • 6.1. Operators
    • 6.2. Vendors and Solution Providers
    • 6.3. Venue Owners
      • 6.3.1. Examples
  • 7. DISRUPTIVE TRENDS
    • 7.1. Free Wi-Fi Value
    • 7.2. BLE Beacons
    • 7.3. iOS 8 Random Mac Signaling

Tables

  1. Small Cell Equipment Shipments, World Market, Forecast: 2013 to 2019
  2. Carrier Wi-Fi Access Point Shipments, World Market, Forecast: 2013 to 2019
  3. Installed Base of Wi-Fi Hotspots, World Market, Forecast: 2013 to 2018
  4. Wi-Fi Indoor and Small Cell Location Technology Installations, Split by Vertical Market, World Market, Forecast: 2013 to 2019

Charts

  1. Small Cell Equipment Shipments, World Market, Forecast: 2013 to 2019
  2. Carrier Wi-Fi Access Point Shipments, World Market, Forecast: 2013 to 2019
  3. Installed Base of Wi-Fi Hotspots, World Market, Forecast: 2013 to 2018
  4. Indoor versus Outdoor Carrier Wi-Fi Access Points and Small Cell, World Market, Forecast: 2013 to 2019
  5. Wi-Fi Indoor and Small Cell Location Technology Installations, Split by Vertical Market, World Market, Forecast: 2013 to 2019

Figures

  1. Examples of Delivered Insights