Personal Location Device and Application Markets
PurchaseThe personal tracking market has always had huge potential yet it has faced large barriers around awareness and ROI, expensive devices, the need for cellular connectivity/subscriptions, lack of indoor location, and severe regionalization and fragmentation. As a result the market has never been able to scale sufficiently to lower costs and create the revenue to support much needed marketing/advertising campaigns.
The potential of this market continues to draw investment and interest. Over the last 12 months, there has been a host of companies entering this space. As well as a steady stream of start-ups, buoyed by wearables and iBeacons, a number of enterprise/commercial GPS companies are moving into areas such as mobile workforce management and lone worker applications, while the connected home market will evolve to support personal protection across children, pets, cars, etc. Carriers, eager to solve the problem of saturated markets, have begun to reconsider this space with the dawn of GPS-enabled wearables and the Internet of Everything.
In this report, ABI Research considers adoption of GPS devices and smartphone applications across family, elderly/health, lone worker, pets and personal assets. Forecasts are provided for total shipments, application downloads and revenues. For each application, the report looks at the total available market, key drivers and which technologies and approaches are best suited.